Definition Marketing
Research Biography
Definition: The process of gathering, analyzing and interpreting
information about a market, about a product or service to be offered for sale
in that market, and about the past, present and potential customers for the
product or service; research into the characteristics, spending habits,
location and needs of your business's target market, the industry as a whole,
and the particular competitors you face
Accurate and thorough information is the foundation of all successful
business ventures because it provides a wealth of information about prospective
and existing customers, the competition, and the industry in general. It allows
business owners to determine the feasibility of a business before committing
substantial resources to the venture.Market research provides relevant data to help solve marketing challenges that a business will most likely face--an integral part of the business planning process. In fact, strategies such as market segmentation (identifying specific groups within a market) and product differentiation (creating an identity for a product or service that separates it from those of the competitors) are impossible to develop without market research.
Market research involves two types of data:
Definition Marketing
Research
Definition Marketing
Research
Definition Marketing
Research
Definition Marketing
Research
Definition Marketing
Research
Definition Marketing
Research
Definition Marketing
Research
Definition Marketing
Research
Definition Marketing
Research
Definition Marketing
Research
Definition Marketing
Research
Definition Marketing
Research
Definition Marketing
Research
Definition Marketing
Research
Definition Marketing
Research
Definition Marketing
Research
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